Elections, the Internet, and "anti-message" by YouTube parody

Al Gore was once ridiculed for claiming to have "invented the Internet" when in fact he helped fund its' creation Howard Dean was called the first "Internet candidate" for his ability to raise money on the Web. 

Since 2004, the Democratic leadership (the DNC, Democratic Senatorial Campaign Committee and the Democratic Congressional Campaign Committee) and especially one candidate for President have done fantastic job of using new media to not only fundraise in small, constant doses (a world away from the $1,300 a seat fundraisers other candidates use) to giving up some degree of control of their "message" as fervent supporters pour their own time into putting together content to support their chosen candidate. Remember the Vote Different parody of Apple's iconic "1984" ad?