...by announcing upgrades just over a month after the holiday shopping season ended.
Courtesy of the AP:
I understand products get upgraded and updated as time goes on. What I cannot fathom, however, is what kind of idiot releases upgraded versions of one of their company's most distinctive, sought after and well-marketed products (did anyone notice the past two episodes of House, in which we see Wilson with an iPhone and both House and Wilson using their MacBook Pros to diagnose a patient stuck at the South Pole?) only weeks after many people (first time buyers?) spent their holiday bonuses on what was then the latest and greatest? What better way to piss off your new customers than to piss on them by making their new products obsolete-ish. I understand it's been over six months since iPhone's release, and only a bit less for iPod Touch. But seriously, Apple! Every time you do this you make people who buy your products, and subsequently fall in love with them, really, really mad. You also have not delivered on that SDK you promised. No third party apps? Bye-bye power users. At least RIM's upgrade cycle is predictable and they're not afraid to let people expand their product's functionality. My iPhone is going on Craigslist soon, and I couldn't care less.CUPERTINO, Calif. ? Apple Inc. updated its iPhone and iPod Touch lineup Tuesday, doubling the memory and setting a new premium price for its high-end models. The latest iPhone features 16 gigabytes of memory and retails for $499. The previously released 8 GB version of the hybrid cell phone, multimedia player and wireless Internet device costs $399. The new iPod Touch comes with 32 GB of memory and retails for $499. The older 16 GB and 8 GB versions of the combination multimedia player wireless Internet gadget cost $399 and $299, respectively. The new devices are available through Apple's online and retail stores. The updated iPhone is also available through AT&T Inc.'s online and retail stores. Apple said that all iPhone and iPod Touch models come with updated software that the company announced in January. It includes a new maps application and the ability to watch movies from the iTunes movie rental service. Apple shares fell 34 cents to $130.31 in pre-market trading.
In all fairness they said February for the SDK, so they have a few weeks yet.
Of course, by then, there'll be a new iPhone out and THAT one will need a different SDK that won't be out for another 6 months.
In further fairness, the new updated iPhone is $499, $100 more than the "old" iPhone.
In reality, the iPhone did not receive an upgrade, the iPhone received a separate SKU with more memory at a higher price point.
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