It was rumored all over that Rupert Murdoch's News Corp. is going to try and outbid MS for Yahoo!. It has now been equally reported that that will not happening. News Corp. is, in my opinion, playing smarter. They have MySpace under their corporate umbrella and are using it to expand their own online ad sales. Granted, News Corp. bought MySpace - they didn't create it. But that purchase makes more sense to me than MS's (potential purchase) of Yahoo!. News Corp. didn't go after a languishing number 2 in an attempt to bolster its own faltering business. Instead, it bought a social networking powerhouse and is leveraging that strength to propel its own internet activities and revenues. Sometimes no move is the smart move. Unless, of course, Yahoocrosoft kicks everyone's collective asses and I'm left here to eat a large amount of crow.
Rupert's Bold Not-Move
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