As we reported last week, AT&T, Verizon and T-Mobile all announced $99 per month plans that offer unlimited calling. T-Mobile had the edge by including unlimited SMS (text) messaging. There was speculation that Sprint would offer an unlimited plan for around $60.
That didn't happen, but here's the direct line from Sprint
OVERLAND PARK, Kan., Feb 28, 2008 (BUSINESS WIRE) -- In an industry-defining move, Sprint (NYSE:S) today announced it will launch a domestic unlimited pricing plan that gives customers unlimited voice, data, text, e-mail, Web-surfing, Sprint TV(SM), Sprint Music, GPS Navigation, Direct Connect(R) and Group Connect(R) for $99.99 a month. The new pricing plan is available to existing and new customers beginning tomorrow.
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For families, Simply Everything includes an incremental $5 discount for each incremental line, up to five lines on the same bill. For example, two lines would amount to $194.98 ($99.99 + $94.99); a third line would cost an additional $89.99. This is in sharp contrast to the multi-line unlimited rates offered by some competitors. The Sprint plan offers significant savings the more lines a customer adds.
Depending on the type of phone, this becomes a better and better deal. Assuming that BlackBerrys are included (they don't mention anywhere that they are or are not) that means that you're getting, in addition to the unlimited minutes, $40 worth of data access and $10-$15 worth of tect messaging. Although it's at the same price point as the rest of the big 4 it's tremendously more bang for your buck. The Family discount is cool too, especially because the discount "stacks" with every additional line.
Amazing move on Sprint's part that could really help them woo power users and rebuild their customer base.
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