We just wrapped up our BlogTalkRadio podcast. We went over a little of the goings on at the Tech Policy Summit. This podcast was special because we were joined by Mark Hopkins of Mashable.com. For those of you who aren't down with Mashable, it's a blog with a focus on all things Web 2.0.
As is the norm with our podcasts we had a wonderful road map of where we were going to take it and then went wildly off course. The most notable and, I think, interesting topic that we talked about was the ability of blogs to target niche audiences as opposed to old media outlets like newspapers and magazines who need to appeal to a lowest common denominator. I mean, when's the last time you picked up a magazine or newspaper and read every article? While most blogs won't attain the sheer number of visitors that a major media outlet site might they tend to generate a higher quality of visitor. They type of visitor who visits the site multiple times per day. The type of visitor who has to has to has to take in all of your content. That also got us talking about how good content is the key.
Another topic we talked about was focus. How, for instance, ads on web sites aren't really as targeted as they'd have you believe. Sure, an ad on Facebook will shove products that you should like because your friends bought them, but if you were really interested in that product you'd seek it out on your own. How often have you seen an ad on a website and actually bought a product that, until seeing that ad, you weren't really aware of. Another focus issue is the direction your site or company takes. Look at Twitter vs Facebook - Twitter does one thing and does it really, really well. Facebook seems to have something new going on every 10 minutes, most of which have an update or a fix coming out the next day.
Tonight's podcast is here.
For all of the Capitol Valley podcasts check out blogtalkradio.com/Capitol-Valley.
As is the norm with our podcasts we had a wonderful road map of where we were going to take it and then went wildly off course. The most notable and, I think, interesting topic that we talked about was the ability of blogs to target niche audiences as opposed to old media outlets like newspapers and magazines who need to appeal to a lowest common denominator. I mean, when's the last time you picked up a magazine or newspaper and read every article? While most blogs won't attain the sheer number of visitors that a major media outlet site might they tend to generate a higher quality of visitor. They type of visitor who visits the site multiple times per day. The type of visitor who has to has to has to take in all of your content. That also got us talking about how good content is the key.
Another topic we talked about was focus. How, for instance, ads on web sites aren't really as targeted as they'd have you believe. Sure, an ad on Facebook will shove products that you should like because your friends bought them, but if you were really interested in that product you'd seek it out on your own. How often have you seen an ad on a website and actually bought a product that, until seeing that ad, you weren't really aware of. Another focus issue is the direction your site or company takes. Look at Twitter vs Facebook - Twitter does one thing and does it really, really well. Facebook seems to have something new going on every 10 minutes, most of which have an update or a fix coming out the next day.
Tonight's podcast is here.
For all of the Capitol Valley podcasts check out blogtalkradio.com/Capitol-Valley.
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