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2007: Candidates need MySpace, Facebook and Youtube...need?

Julie passes to Colin Delaney for predictions on the "net candidates: Paul and Obama"...

Delaney: Bottom up versus top down? Tech world versus political grounding...

New for this year: P2P politics? Facebook! Facebook! Facebook! Response rates for Facebook is lower than email, except via P2P.

12:40: Ron Paul is a phenomenon? Really? Fascinating...

Colin is right, Ron Paul's campaign has done very little. His supporters did it all. Open Source campaign?

Notes that Obama has used the same tools as top-down, but really they've "mixed" them. He's right. They have the message, people run with it. One million individual voters.

"The Internet is a giant cash machine"

Colin notes that the 'net has a "dark side" in the "Obama is a Muslim" emails...only way to stop is good counter-programming, but it's another example of P2P action. Good comparison of Paul/Obama, light versus dark side, etc. Check Colin's epolitics.com for his presentation info.

Ruffini: Compares Hillary to Bush/Cheney, top-down 'net model...not building a community. That doesn't matter as long as you can send them email. She's had a "good" result (for him? Patrick is GOP). 

Keeps hammering away at the email list, and fundraising like crazy...$6m online. $10 Million after super tuesday, 3 days...only from email list people. Hillary is winning the "email crowd" instead of the social crowd...Patrick likes Obama's campaign, though.

Julie asks Patrick if Joe Trippi is right that "the Clinton will be the last top-down campaign" 

Patrick reminds us that there are 34 Senate campaigns and 435 House ones, too.  Top down might work better for smaller races (Congressional districts, etc).

Julie asks Adam: Is this new?

Adam: you stole my Thunder with the Trippi quote!

Dean was the Wright Bros, Obama is the Moon Shot. Technologies in '08 started in  '04, a mass adoption. 

Facebook's approach: the human connection between people is the fundamental building block in society...duh?

Talks about Facebook's Social Graph...for campaigns, how can they use it to move information efficiently? How are people talking about politics? 

100k people talking on Super Tuesday, many many more in private messages. Can't ignore the power of the imagination. 

Another old idea: P2P is more influential than top-down, ie Bush-Cheney Neighbor to Neighbor. 

"Running an entire campaign on Facebook would be a bad decision." 

10 million Facebook users in Super Tuesday states, cheaper than television...can target them better. Didn't we hear this from Yahoo and Google? Microtargeting. Yes, we heard all this already last week...but that's OK. 

quotes Colin: "you give up the words but keep the message"

Tarr: It's all about finding the right connections. Online world is starting to mature and integrate with traditional methods as we "come of age online."

(ed. note: aside from Tarr, this is Happy Fun-time Politics Online Reunion, including the crowd.)

More after I take some photos. I'll also clean this up.