Campaigns, like many things, are about supply and demand. There is one candidate, and the candidate goes where the demand (and hopefully the votes) are.
Social Networking sites have been a force for this campaign. Howard Dean's campaign was boosted by the rise of MeetUp groups, and since 2004, Facebook has tried to make themselves a player in the Political arena.
However, joining a "One Million Strong for Barack" doesn't really mean much when it's a Facebook-wide group.
Eventful Politics takes the level of online support for a candidate and channels it into a demand: show up here. One of the heaviest users of this service has been Barack Obama, who has actually made campaign stops based on Eventful demand numbers.
On Tuesday, I spoke with Tim Breidigan, VP of Business Development at Eventful on how they are really changing the game of how online support can translate into real life boots on the ground.
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