Money is the "mother's milk" of politics...and Google is thirsty, too

By
Andrew
on March 5, 2008 5:23 PM | | Comments (234) | TrackBacks (1)
 In the interests of fairness, after hearing the presentation of the IFPI "Best Practices" whitepaper this morning, I reached out to one of the authors, Rena Shapiro, of Google. I mentioned that I had written about Yahoo!'s political advertising program yesterday, and magically, I received a series of calls from an incredibly nice Googler in New York asking me to meet with someone at Google's DC office about their political ad initiative. In the interests of equal time, I of course accepted, walked a few blocks from the conference hotel, and arrived here:

Google_DC.JPG














After some security formalities (first NDA I've ever had to sign to get into an office that didn't belong to a defense contractor) I was met by this man: 

Greenberger.JPG

That's Peter Greenberger, the Team Manager for Google's Election and Issue Advocacy group. Mr. Greenberger was gracious enough to spend around fifteen minutes talking to me about Google's political ad strategy, which you won't be surprised to say isn't your run of the mill ad program. Very nice guy, and any attempts by me to summarize what we talked about will just mangle the big idea horribly, so I'll let his words speak for themselves:


.


Special shout-out to the various Googlers that made this happen on such short notice, a window of maybe five hours from idea to walking in the door. Hopefully there will be more to come from GooglePlex DC in the future.


Later tonight: Politics Online wrap up and hopefully all the pictures that I took. I only have one day to clean the apartment, make sure I'm ahead in my work,  and recover before SXSW. Wish me luck.

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TrackBack URL for this entry: http://www.capitolvalley.net/cgi-bin/mt/mt-tb.cgi/333

Memo to Advertisers, Campaigns and Bloggers: Ad networks are stupid. from Capitol Valley on April 5, 2008 4:02 PM

Ok, so last week John McCain took some flack (ok, bad choice, how about we'll say encountered hostile fire...wait...non military metaphor coming...) was attacked by the DNC for running an ad on a Northern Virginia blog that has, among other... Read More

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