In the interests of fairness, after hearing the presentation of the IFPI "Best Practices" whitepaper this morning, I reached out to one of the authors, Rena Shapiro, of Google. I mentioned that I had written about Yahoo!'s political advertising program yesterday, and magically, I received a series of calls from an incredibly nice Googler in New York asking me to meet with someone at Google's DC office about their political ad initiative. In the interests of equal time, I of course accepted, walked a few blocks from the conference hotel, and arrived here:
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After some security formalities (first NDA I've ever had to sign to get into an office that didn't belong to a defense contractor) I was met by this man:
That's Peter Greenberger, the Team Manager for Google's Election and Issue Advocacy group. Mr. Greenberger was gracious enough to spend around fifteen minutes talking to me about Google's political ad strategy, which you won't be surprised to say isn't your run of the mill ad program. Very nice guy, and any attempts by me to summarize what we talked about will just mangle the big idea horribly, so I'll let his words speak for themselves:
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