So, South by South West Interactive was, by many measures, a huge success. There were a record number of attendees, many fantastic parties and a now-infamous "train wreck" of a keynote interview of Facebook CEO Mark Zuckerberg thanks to Business Week's Sara Lacy. There were even appearances by Judge Dredd and a talking Unicorn.
The panels were by and large excellent. Some I missed, like the presentation by the LOLCATZ guys and Michael Eisner's spirited defense of copyrights, but many that I saw were fantastic, like the "worst website ever" awards and the "bankrupt your startup" panel. There were even some with a great deal of substance, like the panels on music piracy, online safety, the "Friend me, Vote for me, Donate Now!" panel, and the New Media panel that closed out the conference for me.
SXSW is almost like a red carpet event for "internet celebrity" watchers. Where else can you catch Mark Zuckerberg, Robert Scoble, and the I Can Has Cheezburger guy in the same room? Mark Cuban even showed up to a party last night.
But, I have to burst the bubble. Something was missing. Lots of optimism and enthusiasm, not enough critical eyes on the problems ahead. Was the media covering SXSW responsible? Partially. We had some opportunities to ask tough questions, like when Scoble asked Zuckerberg about data portability and moving his contacts to Outlook. The perfect follow-up would have been to as why Facebook removed that feature in the first place. I remember the feature, and to be honest, I was so focused on getting good photos that my question was weak in comparison. I could have asked the Media Defender CEO about his company's bankruptcy problems, but instead wanted to know about proposed laws and business models. We should have asked tougher questions of those who needed questioning.
Some blame also lies with the conference organizers. Why was there not a single panel on Net Neutrality or the U.S.'s dismal record of broadband penetration? I know that many of the panels were voted on by registrants months ago, but why no "sponsored panels" on issues that when you get down to it, affect every single company that presented at SXSW?
In the last panel I saw on New Media, there wasn't a single mention of the Comcast-Vuze issue, despite the rep from Kyte TV on the panel. Coincidentally, NBC/Fox's Hulu service launched last night. I'm waiting for a review from Alex on it. Kyte, Seesmic, Qik, all of these video service providers rely on the providers of the pipes, be they Comcast, Verizon, Cox, Qwest, etc.Do they not believe that they could evolve into a threat?
Lots of talk about wireless applications, but not a single mention of the 700mhz auction going on and how open access will affect the wireless content industry. If kids today want everything on their phones, why isn't there an interest in how content will reach those phones? It's a big deal, and as I go through my massive stack of business cards, I hope to talk to some people about it.
I know that SXSW isn't a purely technical, political, or normal conference of any sort...but what I also know is that when enough industry leaders get together, there are things that need to be talked about, and for the most part, they weren't.
I hope next year is different, before it's too late.
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