AT&T has launched a new website to act as a one-stop-shop for customers, developers and media groups who need information about the company or its services.
The site is www.att.com/choice . There are areas where developers can learn about system and network requirements and reporters can get corporate info as well as access to phone pictures and logos.
What I think is really impressive is the amount of information available to customers. Some of it is a little advertise-y, but that's to be expected. Even so, the site has a feeling that says "help" more than "sell."
My only gripes are that the layout still appears to need some tweaking (it is brand new) and it's very Flash-heavy, so it may load a wee bit on the slow side.
Most companies are trying to push customers to their website for assistance because it's cheaper than having you talk to a person. AT&T's Choice website seems to adhere to a philosophy of "Hey, if we're going to send them to the web for information, let's make it super easy and super useful."
That thinking is super rare and super refreshing.
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