Quickie - Verizon Wants Help From the FCC

Here's the scoop from Reuters

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Verizon said consumers should be able to switch from cable as easily as they can change phone companies. Phone companies accept cancellations from rival providers, but many cable companies require consumers to submit disconnection orders themselves.

"The process to switch video providers is more cumbersome for consumers," Verizon said in a petition to the FCC.

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Is it really that big a deal that a customer would need to call their cable provider to cancel their service as opposed to the cancellation being processed by Verizon?  I understand that it would eliminate a step for the customer, and that's great, but I just don't see it as that big a deal.