Quickie - Weather Channel for Sale

Here's the scoop from Reuters:

March 4th, 2008, filed by Kenneth Li

Bids for Landmark Communications's Weather Channel are due next week in an auction seeking to fetch up to $5 billion, according to several sources, in what is shaping up to be one of the most sought-after cable properties this year.

NBC Universal, Time Warner, CBS and Comcast have been identified as interested parties, although one source says it's unlikely bidders would be willing to pay the list price.

Privately held Landmark put its publishing and TV assets up for sale in January as part of a plan to break up the company. Landmark owns newspapers including The Virginian-Pilot in hometown Norfolk, The News & Record of Greensboro, North Carolina, The Roanoke Times and nearly 50 community newspapers.

 

I've never really followed the Weather Channel.  The few times I checked it out I would never see my weather.  I wonder what the content rammifications of a buy would be. 

Everyone - What do you think some fresh blood would do for the weather channel?  Is there anything you'd like to see them do that would make you watch?