Brian Knapp is Chief Privacy Officer for loopt, the "mobile social networking" company recently promoted by Sprint-Nextel and Boost Mobile using those adds with people wearing fat suits floating in swimming pools. Knapp describes loopt as "a mashup of google maps and twitter..." (a thousand web 2.0 marketers heads just exploded, but he's pretty spot on, actually).
We took advantage of some downtime here at TPS to talk about his service, why it's cool, semantic games like "tracking" versus "location sharing", and, most importantly, how entreprenerus and innovators with potentially controversial technologies can get out in front of the doomsayers, horror stories and local news anchors. I'm very impressed by "where he's at" on how tech entrepreneurs can deal with Washington. Finally, a company that has the right idea.
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