...if your job title is something like:
Rubel makes the point that alot of these jobs are simply extensions of existing professions in advertising and public relations. I tend to agree. In fact, I see these "online niche" positions migrating to a bigger role in the public space.
- Social Media Consultant
- Social Media Manager
- Online Talent Manager
I'm not sure if it was Dr. Adam Conner, PhD (D-Facebook) or Patrick Ruffini that said (at SXSW) that tomorrow's political campaigns will be run by people who know online media, not just pollsters, but I think they're right. What is now a niche profession will become part of mainstream media, and expertise in "new media" will just become part of learning how to market in general, be it a candidate, a product, or a band.
So, if you've made your career path trying to find the next "big thing" in social networking, maybe you should broaden the resume a bit. Knowing new technology is good, but make sure you're grounded in solid skills.
Next, Steve says he's going to talk about careers that will stay relevant. I'd like to see what he thinks.
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