Yesterday, those of us who got to Politics Online early enough were treated to a sneak peak of Yahoo!'s new political ad platform. They've taken a novel approach to placing candidate ads, with a whole division devoted to making sure that this sometimes sleazy business is conducted on the up-and-up. In other words, they're not being evil.
Richard Kosinski, Yahoo! Vice President for Political Advertising, was cool enough to let me look further into the system and talk to me about what makes it so cool. Here's a shot from over his shoulder displaying the variety of ads already in the system and being served up.
Looking through it myself, I can tell that they've put a great amount of thought into this system.
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The treasurer's office had previously said Bright Start lost only $85 million in 2008. But as part of the settlement announcement today, the treasurer's office said that only accounted for losses from April 2008 through the end of 2008.