Yahoo! wants to sell you...a candidate!

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Yesterday, those of us who got to Politics Online early enough were treated to a sneak peak of Yahoo!'s new political ad platform. They've taken a novel approach to placing candidate ads, with a whole division devoted to making sure that this sometimes sleazy business is conducted on the up-and-up. In other words, they're not being evil. 

Richard Kosinski, Yahoo! Vice President for Political Advertising, was cool enough to let me look further into the system and talk to me about what makes it so cool. Here's a shot from over his shoulder displaying the variety of ads already in the system and being served up.





Looking through it myself, I can tell that they've put a great amount of thought into this system.






We had a pretty good talk about the details of how Yahoo! wants to take ownership of what is still a tiny and as-yet unconquered part of the online advertising market. This is for real.  Yahoo still has some pretty damn good ideas left in them. Don't count them out, yet.


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UPDATE: Interview with Mr. Kosinski is posted here. Enjoy!Greetings from Politics Online 2008. Our first speaker today was Richard Kosinski, Vice President of Political Advertising for Yahoo!, who graciously has agreed to speak with us later. He had a ... Read More

 In the interests of fairness, after hearing the presentation of the IFPI "Best Practices" whitepaper this morning, I reached out to one of the authors, Rena Shapiro, of Google. I mentioned that I had written about Yahoo!'s political advertising progra... Read More

I suppose I'll take traffic no matter where it comes from, but if you're going to link to me from an overtly political blog, whether or not you're liberal or conservative, at least do me the courtesy of putting me... Read More

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