Battling Disease with a Social Network

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This is exactly the kind of thing that I like to point out any time someone says that Web 2.0 technologies aren't good for anything more than fun.  Tom Hadfield, who at 17 sold soccer.net to ESPN for a cool $40 Million, is designing a site that will do more "...than putting up soccer scores."

 

Tom has been instrumental in founding www.MalariaEngage.org, a site designed to spread awareness of malaria in Africa and raise money to fight and prevent its spread.  I'm not going to get into the details of MalariaEngage.  Reuters, where I found the article, does a way better job than I would anyway.

 

The article reminds me of three major things -

 

  • Social Networking Sites are About More Than Just Fun

Facebook and MySpace are primarily, nowadays at least, regarded as "fun."  They're a new way to keep in touch, but not always respected as being as innovative in how we keep in touch as they really are.  There are also sites liked LinkedIn that allow you to form professional bonds.  Hadfield's new project is a very logical step in that progression.  We've seen a similar usage shift in other technologies.  Look at text messaging - In its earliest incarnation it was very much a "fun" feature that was usually used by kids.  Then it expanded to notify people of sports scores and stock quotes.  Now the FCC has announced its plan for a nationwide SMS (text message) alert system to let citizens know about things like terrorist threats.  It's the same evolution - from fun to professional to public service/safety.  Tom Hadfield is helping to do the same for social networking.  Big, big ups to Tom, and I hope that MalariaEngage.org is a huge success.

 

  • Stress the Positive

Sometimes, the "positive" may seem to be "business as usual."  Like MySpace helping two people get back in touch after years and years.  To an employee at MySpace it might seem like it's no big deal, but to skeptics...it's something that could turn their head and make them think "Hey, MySpace actually helped these people do more than share photos of a frat party."  So, if social networking sites like MalariaEngage promote their successes and how they're helping it will help remind people that for every Megan Meirs that there are literally millions of people using social networks uneventfully and that there are even social networking sites that help people.  As for the latter, why does MariaEngage care about MySpace?  Well, if they would...

 

  • Form an Industry Organization

As was stated by Dr. Patrick Moore in our interview with him last month, members of any industry organization are competitors.  The reason for the formation of the organization is so that these competitors can band together against common foes (like potentially restrictive legislation) so that they can focus on competing with each other to eventually drive down prices and improve the quality of their products. With a Social Networking/Media organization in place a lobbying firm could handle things in Washington ans watch out for the entire organization so that the individual members can focus on business rather than worrying about how to handle a bill that might shut them down.  Heck, I can even take us out of the realm of the serious and into comic book territory.  Sometimes the hero and the villain team up against something that would destroy the entire planet.  That way, thanks to their team-up, they survive so that they can go about competing against each other.

 

I'm sorry to sound like a broken record, especially on the last point, but it's true.  Do you think that the tobacco industry would wield the power that it does if R.J. Reynolds and Philip Morris lobbied Congress individually?  I doubt it. 

 

Ranting aside, I'm really excited to see social networking make the leap leap that text messaging has just started to make.  Moving from nice to mainstream to public service is a surefire way to help ensure the longevity of a technology.

 

Here is the full article about MalariaEngage, at the Reuters.

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DogHouseFM from DogHouseFM on May 7, 2008 6:12 PM

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Tom has been instrumental in founding www.MalariaEngage.org, a site designed to spread awareness of malaria in Africa and raise money to fight and prevent its spread.
http://westblog.ru/?p=250
I'm not going to get into the details of MalariaEngage. Reuters, where I found the article, does a way better job than I would anyway.

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