There's some interesting talk on how different generations view and use social media, focusing on Gen-X, Boomers, and "Millennials" (god I HATE THAT TERM).
Life cycles: Boomers - indulged in secure environment. Come of age, rail against the "moral decrepititude" of the world, emerge with a values discussion (Reagan?), and "shine in elderhood".
(pictures are on Flickr, by the way).
Peer personality of Boomers - values, vision and religion.
Gen-X - abandonded as children, competitive as adolescence, in elderhood, slow the pace of social change...I'm not sure how I feel about this. All about "protecting society."
Millenials are "special" children, very team-oriented, but increasingly "protected" by adults. As young adults are "can-do heroes" and take on BIG challenges.
(this is all generational language, means absolutely nothing, speaker says)
Book suggestion: "Millennials Rising" and "Fourth Turning"
We're just going to talk about Millennials, Gen-X, and Boomers.
Question about Obama/Clinton and Social Media...I need to field this one.
Gen-X: all about survival. Not trusting institutions. They like information that is vetted through a person, such as a traditional source (seeding), but transmitted peer-to-peer.
FYI - Boomers were railing against their grandparents, not their parents. Is she sure?
"Wisdom of using social media is using the world view of your target market."
This is crap. I'm done with this. I'm going to challenge the hell out of this.
This woman's view of social media politics is so viewed through a Gen-X prism. Has she read ANY of Amanda Lenhart's studies?
Life cycles: Boomers - indulged in secure environment. Come of age, rail against the "moral decrepititude" of the world, emerge with a values discussion (Reagan?), and "shine in elderhood".
(pictures are on Flickr, by the way).
Peer personality of Boomers - values, vision and religion.
Gen-X - abandonded as children, competitive as adolescence, in elderhood, slow the pace of social change...I'm not sure how I feel about this. All about "protecting society."
Millenials are "special" children, very team-oriented, but increasingly "protected" by adults. As young adults are "can-do heroes" and take on BIG challenges.
(this is all generational language, means absolutely nothing, speaker says)
Book suggestion: "Millennials Rising" and "Fourth Turning"
We're just going to talk about Millennials, Gen-X, and Boomers.
Question about Obama/Clinton and Social Media...I need to field this one.
Gen-X: all about survival. Not trusting institutions. They like information that is vetted through a person, such as a traditional source (seeding), but transmitted peer-to-peer.
FYI - Boomers were railing against their grandparents, not their parents. Is she sure?
"Wisdom of using social media is using the world view of your target market."
This is crap. I'm done with this. I'm going to challenge the hell out of this.
This woman's view of social media politics is so viewed through a Gen-X prism. Has she read ANY of Amanda Lenhart's studies?
I think it establishes a base of inaccuracy right off that she's working with twenty-year generations*. In my experience, from the 20th century forward you're dealing with fairly rapid changes and people have marked differences decade to decade if not within shorter periods. Gen-X, as far as I've observed, is really more a description of people born in the 70s. "Millennials", while not only being a really ridiculous term, seems far too broad when applied to everyone born from 1980 through now. That is clearly more than one defined group of people.
Secretly I'm just objecting to the terminology because I thought I was Generation Y and I like that term better (because it sounds slightly less silly and has more pun opportunities).
*Actually she's not keeping a clear timespan at all considering "Baby Boomers" are defined as those people born quickly after the end of the war and anyone past about 1950 doesn't count, giving you only about 5 years to work with.
You should tag all of your flickr photos with "podcampdc"
Hi, Andrew, Well, for someone with such open disagreement regarding the subject, you did a *great job* of covering the basic info I was able to bring up in the presentation.
Just to correct one point: coming of age Boomers railed against the "adult world," which was mostly their parents, not their grandparents, as you wrote, and I may very well have said. In generational cycles, each generation corrects what is dysfunctional in their next elders' youth, balances the excesses of the midlife gen and fills the vacancy left by the departing same archetype (the elders).
To Leerie: The generational theory isn't mine. Wish I could claim such research and insight. Alas, it's the work of William Strauss and Neil Howe. I was using it as a base upon which to lay my observations of generational use of social media. And, yes, it's true: Boomers are born 1943 - 1960, not 1946 - 1964. And, yes, each generation is about 20 years. I ping to the academics, and not to media stories and pop culture.
Hi, Andrew, Well, for someone with such open disagreement regarding the subject, you did a *great job* of covering the basic info I was able to bring up in the presentation.
Just to correct one point: coming of age Boomers railed against the "adult world," which was mostly their parents, not their grandparents, as you wrote, and I may very well have said. In generational cycles, each generation corrects what is dysfunctional in their next elders' youth, balances the excesses of the midlife gen and fills the vacancy left by the departing same archetype (the elders).
To Leerie: The generational theory isn't mine. Wish I could claim such research and insight. Alas, it's the work of William Strauss and Neil Howe. I was using it as a base upon which to lay my observations of generational use of social media. And, yes, it's true: Boomers are born 1943 - 1960, not 1946 - 1964. And, yes, each generation is about 20 years. Well, at least those are the definitions I use: I ping to the academics, and not to media and pop culture.