Louis Grey has this fantastic piece up on the sad reality, that bloggers shouldn't expect ad revenue to take in the cash.
Before I get back to normal content, I'll explain why he's right, and why I don't have ads:
Anyone notice the lack of ads? I'll probably have one badge replaced with one soon, because someone is doing me a real favour with their service and I want to give them credit. However, I don't expect to make money through this site. At least via ads. If someone thinks my content is good enough that they'll help me keep it running (as a friend has done by providing a service), I will happily accept help. On the other hand, I won't go begging for clicks. And neither should you.t's routinely shocking to me that so many bloggers think they should try and make a profit from their Web site.
Urged on by the success of mega blog networks like TechCrunch and spurred forward by stories from ProBlogger, or corner cases likeDooce.com, Daily Kos and others, an inordinate amount of people are hoisting ads on their blogs, from Google AdSense, from AdBrite orFederated Media, in the hope of turning their daily rantings into big dollars that could possibly change their life. It's no surprise that blogging for many has the shiny look of a "get rich quick" scheme, when actuality is far different.
Their hopes are misguided, and for most, a serious reality adjustment is needed.
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